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The growth of thematic ETFs in the U.S.: how to choose the right one for you

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Over the past few years, thematic ETFs have become a hot topic among U.S. investors, offering an opportunity to tap into emerging trends and sectors through a single, diversified investment. 

These funds focus on specific themes like technology, clean energy, or even lifestyle trends, allowing investors to align their portfolios with their beliefs or future market expectations.

But with an ever-growing list of options available, how do you go about picking the right thematic ETF? Here’s a closer look at this growing investment trend and some key strategies to help you choose wisely.

The appeal of thematic ETFs: why are they growing so quickly?

Thematic ETFs have grown rapidly in popularity in the U.S. due to their ability to focus on innovative, niche, and potentially high-growth sectors. Unlike traditional ETFs that might track the broader market indices, thematic ETFs allow investors to concentrate on specific themes they believe will be major growth drivers in the future.

For example, if you believe in the rise of clean energy as a dominant power source, you might be interested in a clean energy ETF. Investors are increasingly turning to thematic ETFs as a way to capitalize on societal, technological, and environmental changes that they expect will drive market growth.

In many ways, thematic ETFs are seen as a way to invest in the future, focusing on long-term structural trends rather than just short-term gains. Whether it’s the boom of artificial intelligence, advancements in healthcare, or the global push towards renewable energy, there’s a thematic ETF that aligns with nearly any vision of what the future might hold.

Another reason for their growth is the way these ETFs appeal to different types of investors, from retail to institutional. Retail investors are attracted to the simplicity and storytelling aspect of thematic ETFs. They can easily understand and relate to the themes, making investment decisions more intuitive.

How to choose the right thematic ETF for your portfolio

Selecting the right thematic ETF can be challenging given the wide range of options available. However, focusing on a few key factors can help streamline your decision-making process. One of the first considerations is the theme itself. Before diving into any ETF, ensure you have a solid understanding of the theme and a strong conviction in its growth potential.

Remember that thematic ETFs are often long-term plays, designed to capitalize on emerging trends that might take years or even decades to fully develop. Another important factor is the ETF’s underlying holdings. While all thematic ETFs are designed to capture a particular theme, their holdings can vary widely.

Two ETFs might focus on the same theme but include completely different stocks or weight those stocks differently within their portfolios. It’s crucial to dig deeper into the ETF’s holdings and understand how the fund manager is approaching the theme.

Are they focusing on established market leaders, or are they betting on smaller, emerging players? This will affect the risk profile and performance potential of the ETF. Lastly, consider the ETF’s expense ratio and other costs.

While thematic ETFs can offer exciting investment opportunities, they tend to come with higher fees compared to traditional index funds. Higher fees can eat into your returns over time, especially for long-term investments. Also, check the trading volume and liquidity of the ETF.

Weighing the risks: understanding volatility and performance

While thematic ETFs can be an enticing way to capitalize on emerging trends, they often come with higher risk compared to more diversified funds. One of the key risks associated with thematic ETFs is their volatility. Since they focus on specific sectors or trends, thematic ETFs tend to be more volatile and sensitive to news or events related to their particular theme.

For example, a clean energy ETF might be heavily affected by changes in government policies or technological advancements in that sector, leading to significant price swings. Another risk is the potential for underperformance if the theme doesn’t pan out as expected.

Investing in thematic ETFs requires a strong belief in the theme’s potential for growth, but there’s always the chance that it won’t perform as anticipated. For example, a thematic ETF focusing on 3D printing might have seen a surge in interest and investment when the technology was first emerging.

However, if the adoption of 3D printing does not grow as quickly as expected, the ETF could underperform relative to broader market indices. It’s also essential to consider the competitive landscape within the theme. In rapidly changing sectors, such as technology or healthcare, the companies leading the theme today may not necessarily be the leaders tomorrow.

As such, it’s important to evaluate whether the ETF rebalances its holdings regularly to reflect the evolving landscape of the theme it covers. Some ETFs are actively managed to keep up with these changes, while others might follow a more static index, which can lead to discrepancies in performance.

Tracking the performance: monitoring and rebalancing your portfolio

Once you’ve selected a thematic ETF that aligns with your beliefs and investment goals, the journey doesn’t end there. It’s vital to regularly track the performance of the ETF and stay informed about the developments within its theme. Given that thematic ETFs are tied to specific trends or sectors, their performance can vary significantly depending on market conditions and advancements within the theme.

For example, an ETF focused on the technology sector might experience significant gains or losses depending on how the sector is performing in the broader market. Moreover, it’s important to periodically review your portfolio to ensure it remains aligned with your overall investment goals and risk tolerance.

Since thematic ETFs can be more volatile, rebalancing your portfolio from time to time can help mitigate risks and ensure that you’re not overly concentrated in a single theme.

Depending on how the theme progresses, you may choose to add more to your position, reduce exposure, or even exit the investment altogether if the theme no longer aligns with your investment strategy.

In addition, consider the broader market context. While thematic ETFs can offer high growth potential, they often underperform during market downturns or periods of uncertainty. As such, it’s wise to balance your thematic investments with broader market exposure to reduce risk and ensure a diversified portfolio.

Bruno Bentos
WRITTEN BY

Bruno Bentos

Writer at SPUN Midia.

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